Malary Lee
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Eggland's Best

Eggland’s Best was having trouble reaching millennial with their product. They came to Under Armour to advertise on the platform, but also for a solution to getting young people to buy their eggs.

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The design team began by writing copy which would target millennials. I then went through their style guide finding a sub palette which I felt was more attractive to the millennial’s eye. Using the fresh colors & bold fonts we came up with a design solution that overall preformed much better on the platform generating sales.

 

All sizes of creative ran on the Under Armour MyFItnessPal app.

All sizes of creative ran on the Under Armour MyFItnessPal app.