Eggland’s Best was having trouble reaching millennial with their product. They came to Under Armour to advertise on the platform, but also for a solution to getting young people to buy their eggs.
The design team began by writing copy which would target millennials. I then went through their style guide finding a sub palette which I felt was more attractive to the millennial’s eye. Using the fresh colors & bold fonts we came up with a design solution that overall preformed much better on the platform generating sales.